Richard Dyer
(Good quotes to use in exam when applying this theory)
"Star are commodities that are produced by institutions"
"A star is a constructed image, represented across a range of media and mediums"
"Stars represent and embody certain ideologies"
Stars are not real, the stars we look up at aren't real people, stars are products. Institutions consume stars to make money - this is dyers theory
Magazine, films etc explore the significance of stardom.
This doesn't change within genres however they will adapt to the genre
Star theory
Dyer developed the idea that the viewers perception of a still I'd heavily influenced by a he perception of its stars, and the publicity materials and reviews determine the way that audience experience a media text.
With this in mind, dyer analysed critics writing, magazines, advertising and the films themselves, to explore the significance of stardom.
A star is an image not a real person they are constructed for a financial gain.
Stars gain a representation of themselves, they have to present themselves in a certain way to what the institutions want them to do, the give a false representation, give off a certain part of them.
Independent still have the same representation won't change as much to them original selves
Dyer's star theory is the idea that icons and celebrities are constructed by institutions for financial reasons and are built to target a specific audience or group of people. Dyer's theory can be broken down in 4 key components
The four bullet point will be used in our own work
* Stars as construction
* Artificial images not real people to make people want to consume them, they are present as real people because they are but they change certain aspects of them. Certain outfits, props like to a person, gold cone bra- Madonna. Film stars are present in different ways because they play different characters. Stars are not real even though we think they are, they are always acting so we don't know they are fake.
* Audience and industry/institutions
* Stars are manufactured by an industry to make a profit, they change their stars and present them how they want them to be seen, for example Simon cowel says the X factor is to find someone new but they are all the same he build a constructed copycat star like one direction, certain costumes stars were they are copied for audience to consume like fancy dress, Cheryl Cole this makes them consumable and give the industry profit
* Stars share cultural values and attitudes to promote a certain ideology and is also what makes them a star by having such a powerful influence an audience. We copy off an construct we consumes something that is not real we prompt these 'stars'
* Ideology and culture
* Having dominate star quality makes them more desirable, these stars present themselves in a real person, this makes us believe that we can establish them as a star and a Person, because of Instagram and social media this makes us see them as a person but isn't what they are like, we are conformed to this ideology that stars life's are perfect for example they out pictures of their children on Instagram looking adorable but they wouldn't put a video on of them screaming they want to look like a good parent
* Characters and personality
* 'Ideas of people are supposed to be like' because audience feel they need to be like the stars. I they are constructions of what an audience want to consume but not a real identity
* They make society fake because they want to be like these fake stars
Paradox
If stars was present in a normal way they wouldn't be unique
As an audience we understand the image that is presented
Star images and motifs
For stars to be an established artists or bands to make an audience want to carry on consuming them they create an iconic image or motif which is reoccurring to make you remember them
E.g. Fonts, logos, imagery
Red hot chilli peppers
Logo used across all over their products
Motif is something which is carried though out all of the artists or bands products
