Daniel Chandler (2001) says that the word genre comes from the French (originally Latin) word for 'kind' or 'class'. The term is widely used in rhetoric literary theory, media theory to refer to a distinctive type or 'text'. Genre is split up in three sections, institutions, texts and audience. All together these are cultural, joined together. In Taylor Swifts music video there is a key genre of this video is action.
Barry Keith Grant (1995) said that every genre has a sub genre which means they are divide into more specific categories that allow the audience to identify the specific categories by their families and what become recognisable character. In Bad blood they are different characters which are stereotyped to be in an action film for example we see the hero and Villian which are Taylor (hero) and Selena (Villian) which are typical stereotypical characters in action films.
Steve Neale (1995) stresses that “genres are not
‘systems’ they are processes of systematization” – i.e. They are dynamic and
evolve over time.
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