Textual Analysis - Uptown Funk by Mark Ronson ft Bruno Mars

I am analysing Mark Ronson's 'Uptown Funk' ft Bruno Mars. It was directed by both Bruno Mars and Cameron Duddy. This video is a pop music video we can see this in the conventions. We see close ups of the artist which keeps the artist relevant. Bruno wears a bright pink suit jacket which stands out he also looks very classy which attracts the target audience. We see link between the music and the visual which I will discuss in more detail later on. There are rapid cuts to fit the music this keeps the video more playful and interesting to watch and there are many more conventions of pop music videos.

We see a relationship between the lyrics and the visual in the first part of the song when Bruno sings 'living it up in the city,' Mars and the actors all point their right hand up to the sky inferring the city. A city is usually the top place to live therefore pointing upwards states they are moving up to the city.

We also see a relationship between the lyrics and the visual when Mars sings 'gotta kiss myself I'm so pretty,' he then kisses his hand proving he has to kiss his self because he is so pretty. As he sing 'Girls hit you hallelujah (whuoo)' as the girls walk past. There are many more examples of the relationships between the lyrics and the visual.

At the start of the video there is rhythmic editing which shows the relationship between the music and the visuals, in the screen shots below there are examples of rhythmic editing.

At this point in the video there is a clap in the music as if someone is actually clapping. there is a jump cut to this close up shot.

These images are also example of rhymic editing this fast pace section starts at 2:15 an finishes at 2:17 and there are four shots. The first three are close ups, and the last one is a medium shot. The first and second shot are in the same location this is repetition which is part of rhymic editing. 

Usually in music videos we see a main focus on the artist, Mark Ronson however in this video we the main focus is on the Star, Bruno Mars. We see shots like this, 

of Mark Ronson and Bruno Mars together but generally we see shots like this,

where Ronson is seen as the dominate character. Even when Ronson is in the scene Mars is seen as a more important, Ronson looks like he's just in the Mars' shadow.

In this bottom image Ronson seems a bit more dominate as he's getting carried by the car instead of walking also here where he pushes in front of the group to be in a camera

We do see close ups of Ronson like here at the start.

In this video there we see many references to the notion of looking. You could say it is scopohilia when Mars and his 'gang' are stood watching the girls walk by them, they are objectifying women because you cant see their faces also at the start both Mars and Ronson both stand against a wall watching the girl as she walks by this is also called voyeurism, the girl probably aware she is being watched however it isn't acknowledged. We can also link voyeurism to Mars in the actual video he is aware people are watching him because he is a star and he is excepted to be watched. Mars is an example of narcisim because the whole video is revolved around Mars also the lyrics prove this as well when it says 'I'm too hot (hot damn)'

We see an intertextual reference to Stevie Wonder's 'Superstition' with the bass melody and the both songs have the same 1/2 rythme.