An institution is an organisation which is founded for a professional purpose.
What channels does my target audience listen to?
In this images below you can see I have questioned half a dozen people aged 17-18. I asked them a number a questions,
What two radio channels do you listen to?
Which genres are played?
Which artist/band do you like?
The general answers was Capital and Radio one, R&B, Pop and Little Mix
What Institutions own these channels?
The BBC owns Radio one. They are a British operated broadcasting corporation which broadcast internationally. They play the current charts throughout the day however after 7:00 pm they play different genres such as R&B, Indie, Rock ect.
Global Radio own the UK rights of Capital, Commnicorp own the rest of the world rights. Capital is apart of a network of 12 independent contemporary hit radio stations in the UK.
What channels play Little Mix's music?
These are all the radio channels which play Little Mix's music
In a Pop music video there is a link between the lyrics and the visuals, if this didn't happen then there would be no relevance to the lyrics and it wouldn't attracted the audience. Lip sync is a good idea generally so the quality of the video is good and if it isn't used your audience properly will lose interest when watching. In Maroon 5's 'Moves Like Jagger' rapid cuts are used distribute images of lead singer Adam Levine and other images. This technique is used in time to the beat which suits the theme of the song because it's about someone with a someone personality. Having Adam as a dominant in the video reflects this.
In Olly Murs' 'Troublemaker' we see three images of his self displayed in the video these images are edited to slide into the shot in time with the music doing this makes the video more aesthetically pleasing.
Generally there is a bright light and some bright costume or objects in pop videos. This creates the video to be attract attention to the audience and apples to the target audience because it is vibrant, bright and something the target audience would be attracted to. It is commonly more upbeat so it fits the beat and generic message of the song.
Usually the costume for a pop star is something fashionable, Something you would wear for every day events. It has it be relatable for the target audience.
When music videos have extras in they are usually younger actors about the same age as the artist. it also appeals to the target audience.
Narratives arise in most pop music videos usually a love story. The lyrics generally conform to the narrative for example if it is a love narrative then the lyrics are going to be about love experiences or how love it stereotyped to be like. This allows the target audience to relate to the video.
We intend to see a lot of performance in pop music videos because the audience would get bored just watching the narrative. Also the audience like to see their favorite singer or group preforming and watching a music video is a perfect, cheap way for the fans to see that.
Dancing is often used in pop music videos by females pop groups, this shows them to be an all-round performer. this is what girls attended to do now.
Close ups are used all the time of the artist or group in the video to keep their faces relevant. Some artists develop a repetition of one particular thing in their videos for example Olly Murs always wears the same type of hat which becomes recognisable for the audience, this is called a motif.
I am analysing Mark Ronson's 'Uptown Funk' ft Bruno Mars. It was directed by both Bruno Mars and Cameron Duddy. This video is a pop music video we can see this in the conventions. We see close ups of the artist which keeps the artist relevant. Bruno wears a bright pink suit jacket which stands out he also looks very classy which attracts the target audience. We see link between the music and the visual which I will discuss in more detail later on. There are rapid cuts to fit the music this keeps the video more playful and interesting to watch and there are many more conventions of pop music videos.
We see a relationship between the lyrics and the visual in the first part of the song when Bruno sings 'living it up in the city,' Mars and the actors all point their right hand up to the sky inferring the city. A city is usually the top place to live therefore pointing upwards states they are moving up to the city.
We also see a relationship between the lyrics and the visual when Mars sings 'gotta kiss myself I'm so pretty,' he then kisses his hand proving he has to kiss his self because he is so pretty. As he sing 'Girls hit you hallelujah (whuoo)' as the girls walk past. There are many more examples of the relationships between the lyrics and the visual.
At the start of the video there is rhythmic editing which shows the relationship between the music and the visuals, in the screen shots below there are examples of rhythmic editing.
At this point in the video there is a clap in the music as if someone is actually clapping. there is a jump cut to this close up shot.
These images are also example of rhymic editing this fast pace section starts at 2:15 an finishes at 2:17 and there are four shots. The first three are close ups, and the last one is a medium shot. The first and second shot are in the same location this is repetition which is part of rhymic editing.
Usually in music videos we see a main focus on the artist, Mark Ronson however in this video we the main focus is on the Star, Bruno Mars. We see shots like this,
of Mark Ronson and Bruno Mars together but generally we see shots like this,
where Ronson is seen as the dominate character. Even when Ronson is in the scene Mars is seen as a more important, Ronson looks like he's just in the Mars' shadow.
In this bottom image Ronson seems a bit more dominate as he's getting carried by the car instead of walking also here where he pushes in front of the group to be in a camera
We do see close ups of Ronson like here at the start.
In this video there we see many references to the notion of looking. You could say it is scopohilia when Mars and his 'gang' are stood watching the girls walk by them, they are objectifying women because you cant see their faces also at the start both Mars and Ronson both stand against a wall watching the girl as she walks by this is also called voyeurism, the girl probably aware she is being watched however it isn't acknowledged. We can also link voyeurism to Mars in the actual video he is aware people are watching him because he is a star and he is excepted to be watched. Mars is an example of narcisim because the whole video is revolved around Mars also the lyrics prove this as well when it says 'I'm too hot (hot damn)'
We see an intertextual reference to Stevie Wonder's 'Superstition' with the bass melody and the both songs have the same 1/2 rythme.
